Key facts
Code summary
Code 7310
Official title Advertising
Version PSIC 2019
Source layer PSA / BSP
Parent 731 - Advertising
Pr
PSIC 2019 Navigation-first hub Class 7310 - Advertising
PSIC Class 7310 covers Advertising. Current child subclasses include Advertising Agency, except Billboard and Outdoor Advertising, Billboard and Outdoor Adverstising Services, and Media Representation. This four-digit...
Next step
Child codes
These are the next codes most users should open after this hub page.
About this level
Practical summary
Class 7310 sits in the PSIC 2019 hierarchy under M Professional, Scientific and Technical Activities > 73 Advertising and Market Research > 731 Advertising. This class usually fans out into more specific subclasses such as Advertising Agency, except Billboard and Outdoor Advertising, Billboard and Outdoor Adverstising Services, and Media Representation. It is the level people use when they already know the activity family but still need the exact five-digit match.
Administrative context
Where this code is used
This class is used when a business can already narrow the activity family and only needs to compare the final subclasses such as Advertising Agency, except Billboard and Outdoor Advertising, Billboard and Outdoor Adverstising Services, and Media Representation. It is the level most often checked before a five-digit decision is finalized.
Selection note
How to choose it
Use this class to choose between its final subclasses such as Advertising Agency, except Billboard and Outdoor Advertising, Billboard and Outdoor Adverstising Services, and Media Representation. If two options look close, compare the exact activity, the outputs and the way the business actually earns revenue.
Official note
Source-backed description
This class includes the provision of a full range of advertising services (i.e. through in- house capabilities or subcontracting), including advice, creative services, production of advertising material, media planning, and buying. This class includes: Creation and realization of advertising campaigns: creating and placing advertising in newspapers, periodicals, radio, television, the internet and other media; creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding, etc.; media representation, i.e. sale of time and space for various media soliciting advertising; aerial advertising; distribution or delivery of advertising material or samples; provision of advertising space on billboards, etc.; creation of stands and other display structures and sites Conducting marketing campaigns and other advertising services aimed at attracting and retaining customers: promotion of products; point-of-sale marketing; direct mail advertising; marketing consulting This class excludes: Publishing of advertising material, see 5819; Production of commercial messages for radio, television and film, see 5911; Public-relations activities, see 7020; Market research, see 7320; Graphic design activities, see 7410; Advertising photography, see 7420; Convention and trade show organizers, see 8230; Mailing activities, see 8219. outdoor advertising
FAQ
What does PSIC Class 7310 cover?
PSIC Class 7310 is the four-digit layer that sits just above the final subclasses and usually defines the activity family for Advertising.
How do I compare Class 7310 with the sibling classes?
Read the neighboring classes and compare the exact wording of the child subclasses. Nearby options include nearby sibling codes.
Why does Class 7310 matter for a filing decision?
It is usually the last broad checkpoint before the five-digit subclass choice, so it is the right place to catch near-miss classifications.