Key facts
Code summary
Code 73
Official title Advertising and Market Research
Version PSIC 2019
Source layer PSA / BSP
Pr
PSIC 2019 Navigation-first hub Division 73 - Advertising and Market Research
PSIC Division 73 covers Advertising and Market Research. Child codes include Advertising and Market research and public opinion polling. It is the shortlist layer for broad activities that still need to be narrowed...
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Child codes
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Nearby codes
About this level
Practical summary
Division 73 sits in the PSIC 2019 hierarchy under M Professional, Scientific and Technical Activities. This division collects tightly related groups, with child examples such as Advertising and Market research and public opinion polling. It is the main bridge between a broad sector label and the more precise groups below it.
Administrative context
Where this code is used
This division is used when the first pass is too broad and the work needs to be split into groups such as Advertising and Market research and public opinion polling. It helps with registration wording, sector analytics and review of near-miss options.
Selection note
How to choose it
Use this division as the first narrowing step. Compare child groups such as Advertising and Market research and public opinion polling and move to the group that best matches the real activity, not the marketing description.
Official note
Source-backed description
This division includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio and television, or other media as well as the design of display structures and sites.
FAQ
What does PSIC Division 73 cover?
PSIC Division 73 groups the main activity family for Advertising and Market Research and acts as the first narrowing step below the section level.
How do I compare Division 73 with nearby divisions?
Read the child groups side by side and compare the exact operational wording. The closest neighboring options are 69 Legal and Accounting Activities and 70 Activities of Head Offices; Management Consultancy Activities.
Why does Division 73 matter for filing?
It is the level that helps you narrow a broad section into the right group before you reach a class or subclass decision.