PSOC Unit group 2431 — Advertising and marketing professionals

Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services. Their tasks include: a) planning, developing and organizing advertising policies and campaigns to support sales objectives; b) advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services; c) writing advertising copy and media scripts, and arranging television and film production and media placement; d) analyzing data regarding consumer patterns and preferences; e) interpreting and predicting current and future consumer trends; f) researching potential demand and market characteristics for new goods and services and collecting and analyzing data and other statistical information; g) supporting business growth and development through the preparation and execution of marketing objectives, policies and programs; h) commissioning and undertaking market research to identify market opportunities for new and existing goods and services; i) advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels. Examples of the occupations classified here: Advertising account executive, Advertising assistant, Advertising specialist, Business development/marketing specialist, Market research analyst, Marketing coordinator, Marketing executive, Marketing specialist, Media production specialist, Merchandising supervisor, Sales and promotion supervisor, Sales executive, Telemarketing supervisor

Use this unit group when the occupation wording needs to sit under Sales, marketing and public relations professionals.

Use this node when the job title is more specific than the broader Sales, marketing and public relations professionals grouping.