PSOC Unit group 2432 — Public relations professionals

Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favorable view of businesses and other organizations, their goods and services, and their role in the community. Their tasks include: a) planning and organizing publicity campaigns and communication strategies; b) advising executives on the public relations implications of their policies, programs and practices preparing and controlling the issue of news and press releases; c) undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns; d) organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favorable publicity; e) representing organizations and arranging interviews with publicity media; f) attending business, social and other functions to promote the organization; g) commissioning and obtaining photographs and other illustrative material; h) selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favorable publicity. Example of the occupations classified here: Public relation officer

Use this unit group when the occupation wording needs to sit under Sales, marketing and public relations professionals.

Use this node when the job title is more specific than the broader Sales, marketing and public relations professionals grouping.